SUCKITUP® wear is worn on pro bowl NFL players, future hall of fame NFL coaches and future hall of fame baseball players. Not one of them are paid or even endorse our brand. They wore SUCKITUP® because it means something to them. And we believe it means something to everyone who has ever had to push themselves beyond their limits to achieve their goals. We’ve all been tired and had to dig deep and play through the pain….BECAUSE IT HURTS MORE TO LOSE.